Virtual Book Launch Party
You’re Invited to a Virtual
Book Launch Party
The New Chardonnay:
The Unlikely Story of How Marijuana Went Mainstream
with Heather Cabot
Tuesday, September 15th 7PM ET
RSVP for Zoom Link &
Simulcast on
Facebook.com/BookMovement
Book Club Giveaway
Book Club Giveaway: THE NEW CHARDONNAYThe New Chardonnay
“The New Chardonnay reads more like a novel than investigative journalism as Cabot presents the fascinating tale of how cannabis went mainstream. From ruthless Las Vegas kingpins vying to open the first pot shops in the state to the senior citizens riding a cannabis shuttle to stock up on staple and THC tea parties for Bay Area mommies, this well-researched story of how the once ‘evil weed’ became a multibillion-dollar industry is a page-turner.”—Lee Woodruff, New York Times bestselling author of Those We Love Most
“The New Chardonnay is the story of an astonishing rebranding. Through deep reporting and engaging storytelling, Cabot narrates the history of how legal cannabis shed its unsavory stigma and blossomed into a booming legitimate industry. The ingenuity unleashed by the ambitious entrepreneurs you’ll meet in these pages holds lessons for any entrepreneur or innovator looking for opportunities in uncharted territory.”—Daymond John, star of ABC’s Shark Tank and New York Times bestselling author of The Power of Broke, Rise and Grind, and Powershift
From gleaming dispensaries stocked with elegantly wrapped edibles to the array of CBD lotions and oils for sale at your local drugstore to tastemaker Martha Stewart cooking up marijuana munchies on prime-time television, one thing is clear: Pot has fully shed its stoner image.
In this deeply reported journey into the new world of legal cannabis, award-winning reporter Heather Cabot takes readers on the road with Snoop Dogg and his business partner Ted Chung as they roll out the star’s own brand of bud; to California wine country, where chefs and vintners are ushering in a new age of elevated dining; on wild adventures with marijuana mogul Beth Stavola, for whom fending off shady characters is just another day at the office; and to rural Canada to meet the Willy Wonka of Weed.
Drawing on exclusive interviews with some of the biggest names in the world of cannabis, Cabot’s book explores the confluence of social, economic, and political forces that have brought marijuana into the mainstream. Among them, outrage over the racial injustice of U.S. drug laws, the booming self-care industry catering to stressed-out professionals and busy parents in search of better sleep and more sex, seniors clamoring for natural alternatives to opioids to manage their aches and pains, and tens of millions of investor dollars fueling a frenetic “green rush” mentality.
The story of an astonishing rebranding, The New Chardonnay explores how a plant that was once the subject of multimillion-dollar public service announcements came to spark new culinary trends; inspire new uses for health, beauty, and wellness; and generate hundreds of thousands of jobs and untold tax revenue—all while remaining federally illegal in America.
Discussion Guide for this book is available on our website and app for your book club
About the Author:
Heather Cabot is an award-winning journalist and serves on the alumni board of Columbia University’s Graduate School of Journalism. A former ABC News correspondent and anchor and former digital lifestyle editor for Yahoo!, Cabot has appeared on Good Morning America, Today, CNN, MSNBC, Fox News, and dozens of local TV and radio stations. She is a contributor to Forbes and is the co-author of the acclaimed book Geek Girl Rising.
Book Club Menu
Drink: California Chardonnay
Eat: Cypress Grove Humboldt Fog Cheese
From the freest, happiest goats in California, the top layer of this cheese is from the morning milk, and the bottom layer is from the evening milk. Cypress Grove has many other whimsical, “New Chardonnay” related cheeses such as: Purple Haze, Sgt. Pepper and Midnight Moon.
Humboldt Fog is my absolute go-to when I host book club.